Style Guide

Welcome to AIMICWAH, where we believe that every curve deserves a spotlight (and maybe a little shimmy)! Founded in the bustling heart of New Delhi in 2025 by our fearless leader, Rakshandha Chaudhary, we’re on a mission to help you cinch, pop, and strut your stuff with confidence. Think of us as your personal cheerleaders, but with a flair for fabulous shapewear (and less pom-pom shaking).

Our specialty? High-quality waist cinching shapewear that’s designed to enhance your natural curves and boost your confidence faster than you can say “CINCH THE WAIST IN, POP THE BOOTY OUT!” (Seriously, try it. It’s a mouthful, but it’s also a vibe.) We’ve got everything from the cheeky “BUST OUT BOOTY OUT, CINCH THE WAIST IN” to styles that’ll make you feel like a million bucks without breaking the bank (or your back!).

At AIMICWAH, we’re all about that hourglass figure—because who doesn’t want to look like a snack? Our shapewear is expertly crafted to combine support and style, so you can strut your stuff with the confidence of a runway model (or at least a really sassy friend at brunch). So, whether you’re dressing up for a night out or just want to feel fabulous while binge-watching your favorite show, we’ve got your back (and your waist, and your booty!).

Join us on this curvy adventure, and let’s celebrate every inch of you—because at AIMICWAH, we’re all about embracing the fabulousness that is YOU!